When Justin Timberlake introduced Sauza® 901® Tequila in 2013, he never predicted the impact it would have on limes. Once considered the world’s best cocktail garnish and answer to the tequila “pucker face," the lime is now a rare request in bars ever since the smooth taste of triple-distilled Sauza® 901® was launched.

In the wake of this unforeseen fallout, founder Justin Timberlake had these kind words of support to offer to the lime community: “We wish nothing but the best for limes and hope they continue to thrive as one of the most successful citrus fruits of all time